Virtual and Augmented Reality (VR/AR):

VR and AR technologies enable customers to experience products or services in a simulated 3D environment, creating more immersive and interactive customer experiences.

• Virtual Showrooms: Customers can use VR to explore 3D showrooms, virtually “walking” through stores or inspecting products from all angles before making a purchase decision.
• AR Product Previews: Customers can use AR to see how a product would look in their real-world environment, such as viewing furniture in their living room or trying on virtual clothing.
• Interactive Tutorials: Provide immersive 3D tutorials via AR/VR to show customers how to use or assemble a product, creating a more engaging experience than traditional manuals or videos.

Example: IKEA uses an AR app that allows customers to visualize how furniture will fit into their home, enhancing decision-making and boosting confidence in online purchases.

3D Product Customization:

3D tools allow customers to visualize and personalize products to their exact specifications in real-time. By interacting with a 3D model, customers get a more dynamic experience compared to static images.

• Real-Time Customization: Customers can interact with 3D models of products on websites, changing colors, features, sizes, and materials, and viewing the results in real-time. This not only enhances personalization but also creates a sense of ownership.
• Interactive Demos: Allow customers to rotate, zoom in/out, and explore products virtually in a 3D space, providing a hands-on feel before purchasing.

Example: Nike’s “Nike By You” allows users to design and preview custom sneakers in 3D, creating a more engaging and immersive experience for customers wanting personalized products.

Immersive 3D Chatbots and Virtual Assistants:

Integrate 3D avatars and environments into customer service chatbots and virtual assistants to create a more engaging and lifelike interaction experience.

• 3D Virtual Assistants: Instead of traditional text-based chatbots, integrate 3D avatars that can guide customers through the website, answer questions, or help with product selection, adding a personal touch to customer service.
• Customer Service in VR: For tech-savvy or premium customers, virtual assistants could interact in VR environments, providing guidance in an immersive and responsive 3D world.

Example: Soul Machines uses AI-driven avatars to create digital customer service representatives with realistic 3D appearances and human-like emotional responses.

Immersive 3D Websites and Apps:

Websites and mobile apps that utilize 3D elements can create more engaging and visually appealing customer journeys, offering interactive exploration rather than static browsing.

• 3D Interface: Implement 3D user interfaces that make navigation more engaging, allowing users to interact with objects on the page in a more tactile way.
• Immersive Storytelling: Brands can tell their story or explain products and services through a 3D interactive narrative, allowing users to move through the journey at their own pace.

Example: Tesla’s website allows users to interact with a 3D model of their cars, where customers can view various features and explore customization options in a highly interactive manner.

3D E-Commerce Experiences:

E-commerce platforms are increasingly adopting 3D elements to provide more dynamic product experiences. Moving beyond static images, 3D interactions bring products to life.

• 360-Degree Product Views: Enable 360-degree views of products, giving customers a comprehensive look at every angle. This is especially effective for high-ticket items where details matter (e.g., electronics, fashion, or luxury goods).
• Virtual Try-Ons: Use AR-powered virtual try-ons for apparel, accessories, or cosmetics, allowing customers to see how items will look before making a purchase decision.

Example: Warby Parker and KiksAR offers a virtual try-on feature using AR so customers can see how different eyeglasses frames fit their face, enhancing the online shopping experience.

3D in Customer Support:

For complex products or services, providing 3D support materials helps improve understanding and reduces customer frustration.

• 3D Troubleshooting Guides: Offer interactive 3D guides for product troubleshooting, where customers can interact with a 3D model to identify problems and receive step-by-step instructions for fixing issues.
• Remote Assistance with 3D AR: Using AR-powered tools, support agents can guide customers through a 3D space to help resolve issues, providing real-time, hands-on assistance remotely.

Example: BMW uses AR and 3D technology to assist technicians with complex repairs, and they’re extending this service to customers for basic troubleshooting tasks.

3D-Enabled Social Media Campaigns:

Social media platforms are increasingly supporting 3D and AR content, allowing brands to create more interactive campaigns that enhance customer engagement.

• 3D Filters and Lenses: Create branded 3D filters or AR lenses on platforms like Snapchat or Instagram, encouraging customers to engage with your brand in creative and fun ways.
• Interactive 3D Ads: Run ads with 3D components that allow users to interact with products, rotate views, or try them virtually, transforming a passive ad experience into an active one.

Example: Snapchat’s AR Lenses allow brands to create interactive ads where users can try on sunglasses, makeup, or hats in a virtual environment, increasing engagement and conversions.

Conclusion: The Future of Immersive CX

Delivering immersive 3D experiences across customer experience channels can significantly enhance customer engagement, satisfaction, and loyalty. By leveraging AR, VR, 3D customization, and interactive product exploration, brands can create personalized and memorable interactions that transcend traditional 2D customer experiences. The future of CX lies in creating multi-sensory, interactive, and immersive environments where customers can experience products and services in dynamic, engaging ways.

Key takeaway: By embracing 3D technology across channels, brands can transform how customers engage with products, services, and customer support, delivering a richer, more connected experience that drives both satisfaction and sales.

Vation

The essence of our brand, Vation, embodies a spirit of continuous innovation, growth, and relentless pursuit of client satisfaction.

Founded in 2021, Vation set out with a clear vision – to revolutionize the way businesses interact with their customers and employees by crafting experiences that resonate, inspire, and foster lasting loyalty.

Our mission is to accelerate business growth by enabling our clients to embrace OneExperience – Vation’s strategy for transforming integrated customer, employee, and multi-experiences.

contact@vation.com