Job Summary
Develop and implement Adobe Target campaigns to improve website conversion rates, engagement, and customer lifetime value.
Work with stakeholders to gather requirements and define goals for Adobe Target campaigns.
Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
Launch and monitor Adobe Target campaigns to track performance and optimize results.
Troubleshoot Adobe Target issues and provide technical support to stakeholders.
Stay up-to-date on the latest Adobe Target features and best practices.
Roles & Responsibilities
- UI – Javascript, JQuery , CSS/HTML, React etc.
- Adobe Target – Implementation of Activities, Target through Launch (MBOX, Profile scripts , Click tracking , Flickering issues )
Requirements
- 5 years of experience with Bachelor’s degree in computer science or a similar field.
- Knowledge of PHP web frameworks including Yii, Laravel, and CodeIgniter.
- Knowledge of front-end technologies including CSS3, JavaScript, and HTML5.
- Understanding of object-oriented PHP programming.
- Previous experience creating scalable applications.
- Proficient with code versioning tools including Git, Mercurial, CVS, and SVN.
- Familiarity with SQL/NoSQL databases.
- Ability to project manage.
- Good problem-solving skills.
Qualifications
- Bachelor’s degree in computer science or engineering, or bachelor’s degree in business with equivalent technical work experience