AdobeAnalytics - Vation

Optimizing Insights: Adobe Analytics and AEM Integration

Client challenges

Migrating Launch Rules, Analytics Components such as Workspace, Calculated Metrics, Segments & Date Ranges from one data center to another data center with all the updates and latest versions of the software and changes.
Setting up report suites with the appropriate configuration of eVar’s, prop’s, success events & documenting them with the respective BRD-SDR & Tech-Spec.
Setting processing rules, marketing channels, classification, classification rule builder & other required parameters with respect to adobe analytics interface.
Creating Segments, Calculated Metrics, Workspace, Date Ranges, and sharing them with the appropriate users.

Our Solution

Creating required report suites and configuring the required eVar’s, prop’s & events.
Configuring the appropriate report suites with respect to each country. Enabling the appropriate report suites to Roll-Up’s & Multi Suite Tagging and merging the report suites.
Framing the data elements, rules as per the required needs. Configuring the extensions based on the requirements and enabling them on the website.
Checking the process side-by-side to for receiving the appropriate data. Moving the stages of the site from Development to Staging, Staging to Production. Creating Segments, calculated metrics based on the filter requests.
Generating workspaces with the required data and validating the data with the actual data

Business Benefits

Track the number of users visiting the site.
View Data from Live Site and analyze user behavior.
Altering the workspace dashboard with the appropriate data and store it.
Generate data in the workspace dashboard and schedule the sending of workspace data periodically.
Ensure to capture all KPI’s & Goals achieved to the client.
Classify region wise data and revenue.

Other case studies

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